Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.
Pinterest may be a powerful yet highly underrated platform when it involves generating traffic for bloggers and businesses alike.
While often related to recipe articles, DIY how-tos, and travel blogs, Pinterest covers a good range of topics and maybe a significant driver of organic traffic across many industries.
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Boasting over 442 million active users per month, Pinterest presents an untapped opportunity for business owners and SEO professionals looking to spice up their traffic numbers.
As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a singular platform where Pinners can discover new ideas, businesses, and blogs.
While it differs from Google or Bing, many time-honored SEO tactics still hold true.
In this guide, you’ll discover some tried-and-true Pinterest SEO tips, also as some future-forward strategies to assist you to create the foremost of this dynamic platform.
What Is Pinterest SEO?
Pinterest SEO involves optimizing your Pinterest profile and website so as to get more organic (and, if you would like, paid) traffic from Pinterest.
1. start with the fundamentals
Create a Business Account
Start by creating your Pinterest Business account.
(If you have already got a private account, you’ll simply convert your personal account into a business account.)
This will offer you access to Pinterest Analytics and therefore the Pinterest Ads Manager.
Choose an SEO-Friendly Username
Your username is going to be included in your profile’s URL, so it’s worth considering what your audience could be checking out.
Optimize Your Profile
Fill within the “about you” section with relevant details and include a high-resolution company logo.
This will make it easier for people to locate and save your Pins.
You will also want to optimize this section with relevant keywords (more on this later).
Create a minimum of One Board
To get started, you’ll need a minimum of one “board.”
Consider the sort of content you propose on posting when deciding what you would like to call your board (for example: “Marketing Hacks” or “DIY SEO”).
2. Prepare Your Website
As with many other platforms, you’ll take data from your website to feed more targeted Pinterest campaigns.
You can also send people through to your website, so it’s essential to link these two assets together.
This requires a couple of simple but fundamental steps.
Get all of those in situ if you would like to report accurately on your Pinterest SEO efforts.
Add the Pinterest Tag
The Pinterest tag may be a fundamental part of fixing an organic or paid campaign.
Set up conversion events on your website.
Segment your audience.
Report reliably on your profile’s performance.
Add the Save Button
This one requires just a brief piece of HTML code and can allow you to extend the reach of your campaigns beyond Pinterest.
Once installed, users can save images on your site or app to their boards.
There are two options: The button can appear automatically or when users hover over the top-left section of a picture.
There is also a Pinterest Chrome extension that will allow visitors on your site to convert your images into Pins.
Verify Your Site
A few easy steps will verify your website, which can add your profile picture to all or any of your Pins.
Again, this only requires the addition of a couple of lines of HTML code.
3. Set Traffic & Conversion Goals for Your Business
Keep in mind that lead times on Pinterest are often for much longer than you’re wont to on Google or Facebook.
However, Pinterest still proves itself to be an efficient lead generation tool.
In order to ascertain success on this platform, you initially got to determine what Pinterest means for your business and set appropriate goals.
How does Pinterest fit into your wider marketing strategy?
Does your audience actively use Pinterest to seek out content like yours?
Once you’ve determined that Pinterest is that the place for you, you’ll use the Pinterest tag to line up a good sort of conversion events on your site.
Pinterest features a pretty detailed guide creating conversion campaigns to assist in your lead generation efforts.
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