If your business has gotten this far without a site, you may be wondering: do I want a site for my company? What is the point in case my business is already successful without one?
The short answer is there has never been a better or perhaps more significant time to invest in a site for your business. A site comes with a wide variety of benefits for businesses that are small, and most of these benefits increase in value exponentially year over year, the same as the Internet itself.
Not convinced? We have collected 10 of probably the biggest benefits the small business of yours can get from even a basic site.
Click here to get free web design questionnaire for download
1. A website makes you look professional
Eighty-four % of today’s consumers think a site can make your business a lot more credible than companies that only have social media profiles. Your site is also the best place to show off any professional certifications or perhaps awards your business has.
Beyond that, having the very own site of yours lets you create a branded email address (e.g., dianayoursite.com) which adds a level of professionalism to all of the correspondence of yours, particularly in case you have used a private email address to conduct business up until now.
2. The site of yours can attract new customers through Google
You may be satisfied with your company’s present size, but every company experiences customer turnover. To encourage continued success, you have to entice new customers, and one of probably the best ways to do it’s by making yourself visible on Google.
A well-optimized site can help your business rank well for several search terms and attract a steady stream of new customers. Many free SEO tools make it easy to enhance your site without any previous training.
3. You can clearly showcase your services and products
You can show potential customers what they will get when they work with you by displaying high-quality photography on your site.
You can also work with the site design of yours, along with the featured images, to give folks a sense of what it feels love to enter your physical location yours. This works particularly well in case your brand is strongly tied to the “feel” of the area of yours, like the Canadian restaurant Stormcrow Manor.
Something else you can do is publish info that is important about your services and products on your site to ensure you are attracting the right customers. For instance, if you run a restaurant, you may want to mark some items on the menu of yours that are actually gluten-free so individuals with Other or celiac conditions that make gluten dangerous know they could eat in your establishment.
4. You can display the best reviews of yours and testimonials prominently on the site of yours
Displaying the best reviews and/or testimonials prominently on your site is a good way to establish social proof.
Publishing your site’s best reviews on your site also serves the secondary purpose of making a permanent archive. This means that even if third-party review sites close at some point in the future, you will still have access to the best reviews of yours.
5. A site can encourage customers to get hold of you
A site is an excellent place to make your contact info easily available to potential customers. You can also publish your contact info in a header or perhaps footer, so it appears on every single page.
6. You can integrate the site of yours with Google Maps, so men and women can find you more easily
An embedded map causes it to be easy for individuals that do not spend a great time in your town to find their business. This’s particularly great if you host events, as they may attract folks who would not otherwise spend time in the neighborhood your business is actually in.